So here's something. A couple of weeks ago, I received an e-mail intended to gauge my interest in being part of a panel discussion about raising money on the internet at a conference. In Florida! No, really, I am not kidding.
I wasn't simply plucked out of the crowd for this honor, that's just not the way these things work. Somebody knew someone else, and the first one in that short chain was someone who's been a longtime supporter of my basketball web initiatives. The conference representative's e-mail name-checked this person as a way of introduction, and it mentioned that I'd raised tens of thousands of dollars to pay for travel and that I'd managed to turn a profit with a paywall website, and who's my agent? There was something about a round-trip plane ticket and three nights' lodging, and you just don't throw that stuff around unless there's a timeshare exchange involved.
It was all quite flattering, but I'm not going to do it. I could have flatly turned them down because I'd never heard of the organization, but I didn't, or I could have told them that I don't do things like that because I'm afraid of crowds (that's not true, just ask anybody I went to college with). As it turned out, I just didn't get back to them.
Since then, though, I've thought about what words of wisdom and authority I'd offer about raising money on the internet -- and what I'd have to offer to a group of (presumably) paying listeners who would likely be subsidizing the panelists' travel expenses. After practicing my speech in my head a few times, I'm convinced they wouldn't like my advice. "First rule," I might have said. "Scare off or ignore most of the available market."


